Do You Need More Clients
For Your Service Business?
Would You Like To Get Paid More For Your Services?
If you answered "yes" to either or both of these questions,
I've got good news for you.
For the first time ever, a new program reveals powerful insider's secrets for making
your service business as profitable as you've always known it
should be.
This program -- written by Bob Serling, the world's
leading expert on low-cost, high-profit
marketing -- presents an entirely new approach to
marketing your services, called Reverse
Marketing, that actually gets prospects to come to you
instead of you soliciting their business.
Because "warm" prospects who contact you
are 10 times more likely to convert to paying clients than
"cold" prospects.
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"Bob's Reverse Marketing techniques completely
turned my business around. Clients are calling us
like crazy. Sales are up by over 100% in just 5 weeks
and we're scrambling to hire extra staff to keep up
with all the new business."
Tracy Buhler,
President
United Seminars, Inc.
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A Little Background -- And An
All-Too-Common Problem
As a marketing consultant, Bob Serling has enjoyed a
healthy six-figure income for the past 16 years by keeping a
steady flow of clients coming into his practice. And he takes
great pride in the fact that many other providers of
professional services have used his services to build
thriving, growing practices.
Through his work with other service professionals, Bob
came to recognize a serious problem common to so many of
their businesses:
Most service professionals don't earn
anywhere near as much as they'd like to.
In fact, the vast majority of service professionals
struggle just to pay their bills from month to month.
The Dangerous Myth That's Costing You A
Fortune
The funny thing is, Bob found that when he would talk with
service professionals who were barely making ends meet, they
were always baffled by why their practices were doing so
poorly.
In fact, they didn't have a clue. And that really makes
sense when you consider the dangerous bill of goods you've
been sold throughout college, graduate school, and all during
your professional life.
Colleges and professional associations teach you that
technical competence is everything. And that the spoils go to
those service professionals with the best skills.
But let me ask you something: Is this how it really works
in the real world where you compete for business every
day?
Of course not. If skill level was really the answer, you'd
already be as successful as you want to be.
Here's another way to look at it. If skill level is the
key to success, how come some of your competitors who have
just average skills are running highly profitable, thriving
practices?
The Secret To Building A Thriving,
Million-Dollar Professional Service Business
Building a million-dollar professional service practice is
actually much simpler than you can imagine.
I'm going to let you in on a powerful secret. There is one
thing, and one thing only, that sets successful service
professionals apart from their less successful
colleagues...
Successful service professionals
understand that the key to building a thriving practice is
effective marketing
Because regardless of how exceptional your skills may be,
if you can't keep a steady stream of clients coming through
your doors, you'll never be as successful as you'd really
like to be.
Fortunately, there's a powerful solution to this
financially damaging problem. Bob Serling has developed a new
program that's guaranteed to get you an ongoing flow of new
clients and substantially increase repeat business with your
existing clients. This program is called How To Market Your Way To A Million-Dollar
Professional Service Practice.
What makes this program so different, and so much more
successful, than traditional marketing? It's a unique
approach called Reverse Marketing. An approach that actually
gets clients to seek you out rather than you soliciting their
business. This approach is dignified, simple to implement,
and works like nothing else you've ever seen.
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"...the practical Reverse Marketing techniques
shared have significantly increased revenues and
profits for our business.
Sales are up by over 40% in just 3 months and
we've only implemented a third of your strategies so
far!"
Randall Evenson,
President
Evenson & Associates
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Great News For People Who Hate
Marketing
Do you hate the very idea of marketing? I don't blame you.
What most people call marketing is really nothing more than
thinly veiled "hucksterism." But the great news is, that type
of slick approach does not work to effectively market
professional services.
Instead, every Reverse
Marketing technique is consistent with the
professional way you conduct your business. Plus, these
highly successful techniques are remarkably easy to use right
from the start.
There are no cold calls, no lurid ads, no relying on
professional associations to generate leads for you, and no
sub-contracting to larger firms. That's because How To Market Your Way To A Million-Dollar
Professional Service Practice is an altogether
different approach to marketing. And it's extremely effective
-- so effective, that other service professionals who have
used these little-known techniques tell me they now see no
upward limit to their increased client base and profits.
In a minute, I'll give you the complete details on how
these little-known secrets can build your client roster to
overflowing in record time. But first, I'm going to let some
of the service professionals Bob has helped to build thriving
practices tell you in their own words how successful the
techniques in this program have been for them.
Here's How Profitable These Strategies
And Techniques Have Been -- In Hard Dollars And Cents!
The following case studies will give you a better handle
on how easy it really is to substantially grow your business
quickly, safely, and with very little expense:
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Derek D'Angiolini is a
professional in the financial services industry.
Although his practice was reasonably successful, he
knew his business had the potential to capture a
greater market share and increase its
profitability.
"One simple strategy alone -- that took me all of
five minutes to apply -- increased my day-to-day
profits by a hefty 38%. Other strategies have kept my
business in a continuing growth cycle, to the point
here my profits have more than doubled."
Derek D'Angiolini,
President
Ashland Equities, Inc
Don Alm is an advertising
consultant who was looking to increase his profits
fast.
"You crystallized my thinking. As the result of
just one of your techniques, I was able to make an
instant $14,857! Thanks for your wisdom."
Don Alm, Owner
Advantage Marketing
Dr. Michael Anderson teaches other
health professionals practice management and patient
retention strategies. An excellent marketer in his
own right, here's what he has to say about the
profitable effect of these strategies.
"A+. I am expecting at least a 200% growth in my
business!"
Dr. Michael
Anderson, President
Anderson Seminars
Brad Petersen runs a highly
successful direct marketing agency. Even with his
extensive knowledge of successful marketing, he was
able to use this new approach to grow his profits
substantially.
"Your advice has already put an extra $40,000 in
my pocket in less than a year!"
Brad Petersen,
President
Petersen Direct
Brian Keith Voiles is one of the
best-known direct response copywriters in the
business today. Few people know that much of the
rapid success Brian has enjoyed can be attributed to
the strategies and techniques in this program.
"In just three years my business has grown from
$32,000 in annual sales to just over $114,000 in the
first nine months of this year. None of this would
have ever happened if it weren't for your generosity
in sharing your advice and valuable information with
me."
Brian Keith Voiles,
President
Brian Keith and Company
Gary Halbert is recognized as one
of the top direct response copywriters in the world.
He's well known for many famous, highly successful
direct marketing campaigns, including a sales letter
that has been mailed over 700 million times! Here's
Gary's take on these strategies.
"Within the first 15 minutes, I got one idea worth
at least $100,000 in profit."
Gary Halbert
The Gary Halbert Letter
Pamela Yellen offers sales and
marketing training to a variety of industries. She
recently used some of these techniques to create a
more effective lead generation program and improve
the conversion ratio of leads to sales. The overall
gain was a phenomenal boost in profits of nearly
300%.
"We couldn't be happier with the increases we've
gained by acting on your advice. Judging by the
phenomenal results, you might think that these ideas
are high-tech or difficult to implement. Nothing
could be further from the truth. They are simple,
practical, and extremely easy to use."
Pamela Yellen,
CEO
Prospecting & Marketing Institute, Inc.
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You could be getting similar or even better results. All
it takes is applying a few of the simple, innovative Reverse Marketing techniques you'll
discover in How To Market Your Way To A
Million-Dollar Professional Service Practice.
Everything you need to know to quickly and safely build a
thriving, million dollar practice is revealed in complete,
step-by-step detail. Here's an overview of what's included in
this comprehensive program:
Here Are The Advantages You'll Gain
The following case studies will give you a better handle
on how easy it really is to substantially grow your business
quickly, safely, and with very little expense:
- How to bring a constant, steady flow of new clients
into your business. Discover how to use powerful
Reverse Marketing techniques to get hundreds, even
thousands of clients to come to you instead of you
soliciting their business. Clients who contact you first
are already predisposed to buy from you -- so your sales
and profits increase dramatically with less advertising
expense and effort.
- Discover the simple secret to increasing your sales
by 50%, 100%, and far more in the next 6 to 12 months.
This set of powerful, yet simple techniques is so grounded
in common sense, you'll kick yourself for not having
recognized them sooner.
- Why the real money in any business is in repeat
sales to your existing clients. Ever wonder how book
and CD clubs can give you your first selections free and
all following selections at substantial discounts and still
make money? The truth is, they're profiting like crazy.
You'll discover why repeat sales are the easiest, most
inexpensive sales to make. And you'll get a complete
toolkit for maximizing this powerful strategy for your own
business.
- A simple, foolproof way to predetermine whether any
ad or promotion you're considering using will be a success
or failure before you ever invest a dime in it. Now you
can bring in all the new business you need without wasting
money needlessly.
- Discover what clients really buy. This shocking
secret can turn your business around in a hurry. Like a
ship without a rudder, if you don't understand and apply
this principle, your business will drift aimlessly.
- How the myth of "having the best service" can
flatten your sales. Why do so many businesses that
offer excellent services fail or barely manage to make ends
meet from month to month? And why do some of your
competitors, whose services can't hold a candle to yours,
sell more than you do? Because to thrive in business, you
must be able to market effectively. Discover how to build
an efficient marketing engine that consistently drives your
sales and profits to new levels.
- Proven ways to multiply the results you get from
every dollar you spend on marketing, sales, and
promotions. You'll never have to settle for a lukewarm,
one-to-one return again. Every marketing dollar you spend
will now do the job of 3, 5, or 10 dollars.
- Learn how an ingenious technique called
"shifting-the-risk" can result in very real sales increases
of as much as 400% for almost any service imaginable.
This is one of the simplest, safest techniques for getting
as many new clients as you can possibly handle.
- How to create a riveting Core Benefit Statement and
use it to double your client base in record time. Take
this quick quiz: In one sentence, write down the core
benefit you give your clients that no one else does. Can't
do it? Then you're cheating yourself out of your full
profit potential.
- How to save huge sums on all your ads and
promotions. Using these techniques can often slash your
advertising costs by 20 to 80 percent.
- A crash course in writing powerful advertising
copy. Most advertising copy is weak and ineffective.
But a powerful, ethical approach called
"client-sells-client" copy makes sure you get the kind of
copy that pulls prospects in, makes them want to read every
word, and converts them to paying clients.
- Discover why dirt-cheap "low-tech" research vastly
outperforms complex, time-consuming methods. You'll
find out how to quickly and easily determine the real
reasons why people buy from you -- and how to use that key
information to bring even more new clients and dramatically
increase your profits.
- Referrals are the most effective way to get highly
qualified leads for your business. Discover a simple,
dignified way to get both active and inactive clients,
other businesses, even prospects who never do business with
you to send you as many referrals as you can handle.
- A simple, five-minute change in your advertising
copy can bring in tons of new business and result in
windfall profits. Once you know exactly how and when to
make this change, the sky's the limit.
- How to find at least four new pockets of profit
hidden within your business, and capitalize on them
immediately. You could start banking these untapped
profits in a matter of days.
- Want to sell more of your services? Here's a
secret you should know: Credibility is the crucial factor
in the selling of any service. Discover how to get and
effectively use all the credibility you'll ever need. Plus,
how to ethically "borrow" another company's credibility and
use it to sell tons of your services.
- WARNING: One seemingly innocent marketing
situation can flatten your sales and put you out of
business in short order. Learn how to identify it before it
happens and avoid it like the plague.
- How to convert clients from being one-shot buyers
into eager, repeat clients who buy from you again and
again. Your business will experience a quantum leap in
growth when you know how to upgrade clients from a single
sale to a steady stream of ongoing, repeat business.
- How to weed out and systematically "fire" clients
who are difficult, don't value your services, or don't pay
on time. And how to replace them with high-quality
clients who are a pleasure to do business with.
- What L.L Bean knows that not one business owner in a
thousand is aware of. Once you understand this
breakthrough concept and apply it to your own marketing,
you'll be able to run circles around your competition.
- Free publicity has turned many small businesses into
huge corporations almost overnight (remember the Pet
Rock?). You'll get complete details on using this
invaluable form of marketing on both local and national
levels to add major profits to your bottom line.
- Discover seven powerful words that will turn your
marketing around completely. This single concept alone
will completely alter the way you view marketing. You'll
shed old, useless procedures and streamline your marketing
to a finely-tuned source of perpetual profits.
- Master a simple, fast-acting technique that
turns client complaints and refund requests into big
profits for your business.
- Gain an amazingly simple, solid technique that
will put an immediate end to slow periods in your business
-- even when times are tough!
- How to use upgrade sales to reap the untapped
profits hidden in your business. This technique is so
easy to use, you can have it up and bringing in untapped
profits in just twenty minutes. Plus, it's absolutely
foolproof. I've never seen any business that used it fail
to increase their profits. You'll get all the
nuts-and-bolts details with specific examples of how to use
it to start selling more of your services right away.
- A little-known strategy that lets you dominate
market share in any target market. Prospects and
clients will now see you as the key resource in your field.
So they won't even consider buying from anyone else... and
they'll refer business associates, friends, neighbors, and
relatives to you like crazy.
- Discover how to mine the profits hidden in your
client base -- without any "hard sell" tactics
whatsoever. You'll learn how to do tens of thousands
dollars more business with your clients -- and have them
thank you for it.
- Rocket your sales up another level with endorsed
marketing. You'll get simple, proven endorsement
techniques with detailed examples you can easily adapt to
capitalize on your market. These powerful techniques alone,
almost never used by the vast majority of businesses, could
easily put an end to weak sales volume forever. Using the
examples provided in the program, you can have this
technique up and bringing in new sales in one week.
- How to quickly determine which target markets have
the best potential for you. Don't waste time and money
on shallow markets. This technique makes sure you're
getting maximum return for all your marketing efforts.
- How to become the recognized leader in your
industry. It's far easier than you might think and the
impact on your bottom line can be immense.
- Do you make the two most dangerous mistakes that can
easily sabotage your advertising and marketing? Find
out if they're damaging your business and learn how to put
an end to them forever.
- Supercharge your direct mail. Most direct mail
strategies get 1/2 to 1% response. That doesn't cut it in
today's competitive marketplace. You'll learn everything
you need to know to consistently get an impressive 4% to
13% response -- and not for prospects requesting more
information, but for actual clients who are ready to engage
your services.
- Discover how to create a powerful Core Benefit
Statement that will place you head and shoulders above
all your competition, resulting in more new clients,
increased repeat business with existing clients, and a
steady stream of highly qualified referrals.
- Profit from "Instant Expertise" Information
Products. Find out how to create a complete information
product in three hours or less that will generate a steady
flow of highly qualified leads in any industry.
- Increase your sales with the Reverse
Marketing Profit Ladder. Here's a simple, dignified
tool for quickly upgrading prospects from "just interested"
to paying clients.
- Add a lucrative income stream to your business with
Sponsored Expertise. Find out how to get strategic
partners to promote your services to hundreds of highly
qualified prospective clients. Plus, how to insure that
your sponsoring partners use the exact message you want to
maximize your sales and profits.
- Sell more of your services with Showcase
Seminars. This is an ingenious way to get prospects to
actually pay you to decide whether they want to do business
with you. I'll also show you how to get the maximum number
of your attendees to line up and buy your services right
away.
- Get impressive results with Reversed Perspective
Advertising. Nothing will kill your advertising efforts
quicker than the traditional approach to creating ads,
prospecting letters, and sales letters. Reversed
Perspective Advertising is a unique method that eliminates
the most common problems from traditional advertising and
makes all your advertising much more effective. Never
settle for disappointing results again!
- Plus much, much more!
Stop Spinning Your Wheels -- The
Success You've Worked So Hard To Achieve Can Now Be
Yours!
That's a partial overview of the program. There's actually
much more than I have room to cover in this webpage, but I'm
sure you get the picture.
The important point is this: There is now a dignified,
easy-to-use program you can use to achieve the success you
really deserve. How To Market Your Way
To A Million-Dollar Professional Service Practice
gives you the proven, practical tools you need to double or
triple your client base.
The Reverse Marketing
strategies and techniques have helped service professionals
in a wide variety of disciplines to increase their sales and
profits. These techniques have been successfully used by
consultants... financial professionals... accountants...
computer professionals... baseball and basketball coaches...
professional speakers... investment counselors... heating and
air conditioning service companies... insurance agents...
mortgage brokers... marketing consultants... sales
trainers... motivational trainers... web site designers...
physical therapists... chiropractors... seminar presenters...
graphic artists... and more. Bottom line, these techniques
work for marketing nearly any service imaginable.
And the Reverse Marketing
techniques work equally well for all sizes of companies
ranging from start-ups to medium-size businesses to Fortune
500 corporations. Whether you're a complete beginner at
marketing your services or a seasoned pro, this program will
give you a powerful arsenal of tools for bringing in, and
keeping, a steady stream of high-quality clients.
With that in mind, let's take a look at all of the
components of the program.
Here's What's Included In This
Innovative Program
This in-depth program gives you a multitude of powerful
advantages. You get everything I've just covered above, plus
much more, in the following components:
How To Market Your Way To A
Million-Dollar Professional Service Practice
This comprehensive, 288-page manual is the foundation of
the entire program. Everything I've just shown you is covered
in complete detail. Most marketing material tells you what to
do and very little else. That's not the case here. Not only
are you told what to do, the reasoning behind every step you
take is thoroughly explained. And, most important of all, you
are given complete step-by-step details showing you precisely
how to carry out each step.
In addition, the manual has dozens of actual ads, lead
generation pieces, marketing plans, and other marketing
documents that have sold millions of dollars worth of
professional services. You're free to copy them, change them,
or use them any way you want to be as successful as possible
in your own professional service practice.
That in itself is quite a lot. But it's just the tip of
the iceberg. You see, Bob has put together the most
comprehensive package you could ever ask for. Nothing has
been left for you to wonder about. Take a look at these
business-building bonuses:
BONUS #1: Convenient Answers To All
Your Questions
Even with everything you get, because this information is
so new to you, you may still have questions you'd like
answered. Here's a powerful solution.
Bob recorded four hours on audio CD of live questions and
answers with other service professionals just like you who
have used this remarkable program to achieve the success they
deserve. Just like you, they had little or no background in
marketing.
You'll get four full hours of audio featuring just about
every question and answer you could possibly think of.
Everything from the best ways to start marketing your
services... to how to get dozens of highly qualified clients
to contact you... actual Ideal Customer Profiles... shortcuts
to powerful Core Benefit Statements... how to increase your
rates without losing a single client... dignified lead
generation techniques that work like magic... selling your
services on the web... which marketing techniques to use for
almost every situation imaginable... dozens of tips,
strategies, and techniques for making your practice as
profitable as possible... plus much, much more than I
possibly have room to list here.
This 4-CD program is called Secrets
Of Successfully Marketing Your Professional Services.
On its own, this powerful program sells for $137. But it's
yours free as part of this comprehensive program.
BONUS #2: The Million Dollar Practice
Advertising Arsenal
This is a huge collection of all the ads, sales letters,
promotions, telephone scripts, press releases, joint venture
agreements, and everything else you'll ever need to fuel your
million-dollar professional services practice. These are
actual, successful marketing pieces, not some hypothetical
textbook examples.
Each piece has been used to produce hundreds of thousands
of dollars in real business. You also get a complete guide
with precise instructions for how and when to use each
powerful marketing piece. On its own, this powerful resource
will pay you back many times over the entire cost of the
program. And normally, it's priced at $197. But you get it
free as part of the program package.
BONUS #3: Opportunity Cycle Selling
This special report reveals a unique method for making sure
you're in front of your clients when they want to buy, not
just when you want to sell. Studies have shown that 80% of
all clients buy the service they inquire about -- but not
from the original firm they first spoke to. That's because
most service professionals drop a prospect who isn't ready to
buy right away. If you market this way, you're missing out on
an immense, untapped resource. Opportunity Cycle Selling is a
simple, inexpensive way to guide your prospects up the
selling ladder -- from suspect to prospect to long-term
client.
BONUS #4: The Quick-Start Guide To
Marketing Your Professional Services
After seeing everything you get so far, you may be asking
yourself, "Where do I start? How do I know which techniques
will actually work best for marketing my services?"
Don't worry, Bob's got you covered. This special guide is
specifically designed to give you a simple step-by-step
approach for doubling your client base in just six to twelve
months. Bob has taken all the guess work out of it for you.
You get a detailed, easy-to-implement plan that will let you
hit the ground running and start increasing your profits from
day one.
It's Easy To Get Started
Getting started couldn't be easier. The cost of this
business-building program is just $297. That includes the comprehensive
course manual and all 4 bonuses.
Even though the price is extremely reasonable (about the
cost of dinner for two at a four-star restaurant), here's
what's really important. If this program was just another set
of telemarketing, cold calling,
beat-the-pavement-and-hope-for-the-best techniques that leave
you broke and frustrated, it wouldn't matter what the price
was.
But if you can get a steady new stream of new clients,
double or triple your revenues, and continue to grow your
practice year after year for as long as you're in business,
what is that actually worth to you?
I can't put an exact dollar figure on it for you -- only
you can do that. But I can tell you this: at $297, this program could very possibly
be the best bargain and the best investment you'll ever
make.
To get on track to making your practice as profitable as
possible:
I'll "Sweeten The Deal" Even More -- I
Invite You To Put All Of The Risk Entirely On Me
Now, in case you have any lingering doubts whatsoever, I
want to make it foolproof for you. You see, I completely
guarantee that these Reverse
Marketing techniques will build your service business
like nothing else you've ever seen.
You've already heard what Bob's clients have to say about
how much they've profited. So here's what I'd like you to
do.
Use these techniques for yourself for
one full year with no risk whatsoever. The risk is completely
mine.
You can "test drive" every one of these proven techniques
as many times as you like. Since all of them are easy and
cost very little to put into action, it will be a breeze to
get in dozens of no-cost or low-cost tests.
Your Success Is Completely Backed By My
No-Nonsense Guarantee
If you apply just a few of these techniques and they don't
perform every bit as well as I've promised... if you don't
produce thousands of dollars in extra profit you never would
have seen without this program... if you're ever unhappy with
the program for any reason... I don't want you to keep it...
Send it back! I will promptly write you a check refunding
every cent you invested. And all of the bonuses are yours to
keep.
By the way, this guarantee is in
effect up until the final minute of the final day of the 12
month guarantee period. That's how confident I am that Bob's
Reverse Marketing techniques
will change forever the way you market your practice and
contribute mightily to your bottom line.
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"I'm blown away! Even though I'm just a few
sections into the program, I've already received much
more than I paid. The detailed, practical material
has given me dozens of solid ideas for taking my
business to the next level. Thanks so much for
delivering on your promises."
Todd Beeler,
Owner
Focus On Sales of Savannah, GA
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Don't Settle For Less Than What You
Should Be Making -- Do Something About It Today
Now that you know what's possible, you'll never again have
to struggle to make a decent living even though you deliver
excellent services.
You can now get all the highly-qualified clients you need
to come to you... you can close far more sales without
resorting to undignified, high-pressure tactics... you can
regain control of your practice so you're running your
business rather than it running you... you can take more
vacation time and have more time to spend doing the things
you really enjoy.
In short, you can restore the joy of doing business and
pay yourself handsomely all in the same bargain.
Don't wait. Take a minute and place your order today.
Let's get started right now on making your practice a
million-dollar practice!
Sincerely,
Don Foster
don@arpros.com
CEO and President
ARPros.com & ARPGuru.com
P.S. Remember, I completely
guarantee your success. Which means that this innovative
program really doesn't cost you anything. The entire fee will
actually be paid back to you many times over just by applying
a few of the simple Reverse
Marketing techniques.
Think of it this way. If you get just one new client using
this program, you'll have covered the entire cost of the
program many times over. And if you could get one or two new
clients a month? The return on investment is enormous!
You and I both know you do an excellent job of providing
your service. Isn't it time you started making what you're
truly worth?
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